Digital music sale will overtake physical sale by 2011 - Are Telcos ready for the opportunity?

According to a report from Gothenburg, Sweden-based analyst firm Berg Insight, digital music sales will overtake physical sales in Western Europe by 2011. In 2007, the group estimates that digital sales will account for 10 percent of total music retail revenues.

I see a big business oportunity for Telcos (esp. broadband operators - both in wireline & wireless segment) in this segment.